Member-only story
2 Ways to Keep Your Marketing Team Accountable
Accountability equals profitability
“Great marketing starts with a great marketing person.”
Marketing is more than we think it is.
Marketing is thinking about customers.
Marketing is adding value to their life.
Marketing is serving our customers.
Marketing is being flexible for our customers.
And, marketing is a broad topic.
Marketing means experimenting.
You experiment, try different things for your customers, and find the best options for them.
This is why it is important to keep your marketing team accountable while they experiment.
At Programming Hero, we follow 2 ways to keep ourselves accountable.
The results are really cool so far.
Accountability Starts From Day 0
Accountability is more than being responsible, fulfilling a commitment. It’s more about being courageous to share our weaknesses, to share our deficiency, to share our mistakes, and most importantly, to share our true self, as a human. Accountability is more about vulnerability.