6 Simple Hacks to Ensure Satisfied Workshop Participants
You have just taken the money, but didn’t earn it yet
Organizing a workshop is easy. Promoting it is even easier. But, satisfying the participants is tougher than satisfying your girlfriend’s mother.
You take the money, but you don’t earn it yet. No, I don’t mean you have stolen it.
We used to give a lot of workshops before getting full-time with our app, Programming Hero. Because workshops were our initial idea as a startup (which we now call as the prototype).
We were super-excited to teach. People enjoyed it. But, for some reason, they weren’t satisfied.
This was sucking the energy out of us. We didn’t want money, we wanted a satisfied customer who would then becomes our loyal fans.
We learned a few tricks the hard way to stand out and have satisfied customers. The trick is to be surprising to then be memorable.
Here I share them with you.
1. Give Away a Free Coffee Mug to Each Participant
Do you know what we love the most? Free stuff. Let's take advantage of that.
A few pro tips:
- If you have a brand, put your logo on one side of the cup as well. It will act as a promotion later on.
- Make them your super fans: just include something good about them on one side. And better, carve their name along with it. For example, “Mark, you rock.”
2. Print a T-shirt for Each Participant
While this might seem similar to the previous one, this is where you go to a little (I mean, the most) extreme.
Not everyone likes to drink coffee (or tea) and not everyone can carry a coffee mug everywhere. But, they sure might wear a t-shirt because it’s portable. Everywhere they wear it, they will remember you and at the same time, they are promoting you (when you include your logo in it).
