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Be So Good You Become The Platform
The goal is to make platforms a good-to-have, not the only-thing-you-have.
I learned this: Unless you become a platform, you can die anytime in any form and nobody will care to inform.
Content creation is here to stay forever. Content creation is the ultimate form of creative dumping. Content creators will have the most and be the first trillionaires.
The more normal jobs are laid off, the more creative jobs rise. Future will be fun.
Becoming a platform could mean 3 things:
- Dominating a platform of someone else.
- Having a one-on-one relationship with your audience aka having your audience’s email address.
- Being someone people can’t live without.
Striving to succeed in any of the ways is cool enough. Here’s the thing that sucks though: You are always incomplete without a platform as a content creator.
A platform is a gateway to the world. Your content is the message people need.
When a platform vanishes, the next day you will have a new platform. Platforms come and go.
But the game changes when you become a platform. When you become the platform, you own what you do. When you become a…
