Byju’s’s Astonishing Success Highlights the Power of Proper Research

It’s all about the target audience

Photo by Austin Distel on Unsplash

“Byju’s sure might start World War 3 between students. The quality of learning is that proficient.”

Byju’s’s amazing success sure gives us happiness, as we are going digital, children are learning more easily and with satisfaction, but it also jumpstarts our curiosity.

We’re curious about what Byju’s did to reach and convince their target audience so easily.

We’re curious about their success journey, their failures, and how they coped up with them.

We’re curious about what they have done right and how we can do the same.

For this reason, I did the research, found out everything about them and I’m sharing the findings with you.

Researching About The Target Audience Makes The Difference

Before coming up with a marketing plan, whether it be Google ads, Facebook ads, or even traditional marketing strategy, knowing your target audience better than they know themselves is the key.

We all fall into the trap of convincing just the target audience. And forget about everything else. But, in the education industry, especially when it comes to…