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Ever Tried Out a Jeans? You Are Better Off at Making Your Writing Engaging
Make your readers win
I hate shopping. It simply pisses me off. I get headaches right after stepping into the mall.
But my sister loves shopping. She can spend hours at the mall. She is very selective, however. She doesn’t settle with anything she gets. When my mom chooses something for her, she doesn’t always like it, but when she tries it out, she is almost always in love with that dress.
Being a curious marketer, I figured out why.
The trial room makes her special. It makes her win.
Make Your Readers Win
Let them figure out your next word even before you utter it.
When you enter a trial room, you already always know where the cloth stand is, you already know whether you have a small bench to sit and try out. This makes you feel special and gives a sense of ownability.
In writing, don’t try to be smart and use complex words or bad formatting just to experiment or sound cool. Let your readers read your work the way they always want to. Don’t try to change something to be unique. Make it easy for them. Make it familiar for them.
