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Funniest Deduction of 9 Guerilla Marketing Strategies

What if the target audience is kids?

Shajedul Karim

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Photo by Ben White on Unsplash

Guerilla marketing means surprise marketing. It’s creative. It’s smart.

Cool. But, what if the target audience is kids, who have no idea about the product beforehand? And don’t have basic general knowledge even?

As always, being a curious marketer I wanted to experiment about that.

It was done past corona. I printed out 9 successful gorilla marketing strategies in a thick A1 sheet paper.

I then took it with me in cafés. I secretly showed it to the kids but pretended not to see them watching it. My ear was on their response and my eyes were longing to see their reaction.

The reaction was almost similar: surprise and shock. I recorded the responses.

1. Axe

“Hey dad, look, seems like that dude has stolen something.”

2. Jeep

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