Funniest Deduction of 9 Guerilla Marketing Strategies
Guerilla marketing means surprise marketing. It’s creative. It’s smart.
Cool. But, what if the target audience is kids, who have no idea about the product beforehand? And don’t have basic general knowledge even?
As always, being a curious marketer I wanted to experiment about that.
It was done past corona. I printed out 9 successful gorilla marketing strategies in a thick A1 sheet paper.
I then took it with me in cafés. I secretly showed it to the kids but pretended not to see them watching it. My ear was on their response and my eyes were longing to see their reaction.
The reaction was almost similar: surprise and shock. I recorded the responses.
“Hey dad, look, seems like that dude has stolen something.”
“Mom seems like murder has happened here.”
“Mom seems like someone started running on this bench and so it broke.”
4. IT Movie
“Mom, finally I have found my lost balloon. That guy stole it. Let’s catch him.” (he was referring to me.)
5. National Geographic Channel
“Mom, crocodile. Run!”
6. Kit Kat
“Wow, mom, stylish bench. Let’s go find it and sit.”
7. Copenhagen Zoo
“Mom! Cobra. Run!”
“Mom, there’s our torch.”
9. The Sopranos — HBO
“Dad, let’s save him. It could be a murder. Call the police.”
It’s fun to see the reaction and responses of the kids, who isn’t a direct target audience. It sometimes even gives you a creative idea to apply in your next marketing move. For us, it sure did. We applied those in our guerilla marketing. It’s fun to learn from kids.