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How 10 Minute School Wins the Hearts of Its Customers
Building a genuine community
Being a digital marketer and a curious observer, 10 Minute School (10MS) struck me (by the way, 10MS is an online educational platform, founded back in 2015, and started as a YouTube channel in Bangladesh). They were experiencing significant success, real quick.
I took notes of my observation and spoke to the founder of 10MS, Ayman Sadiq, to find out more about this.
Here, I list them for you.
Convincing Power Makes You Dashing
They convinced Robi Axiata Ltd, a telecom operator in Bangladesh, to sponsor them, thus helping them gain some free awareness. They survived without any issues.
They showed this video to Robi. What’s interesting is, the quality of their video made the difference. It was the #1 factor that convinced Robi.
While talking with Ayman, he said, “Nothing was unique in our video, it’s the same old textbook concepts that we explained using animation. The first few videos of ours were animated. However, the quality of animation and explanation was to the best of our level. We strive for quality and that made the difference.”
