Member-only story
One Customer Interaction Changed My Entire Perspective on Marketing
It’s about serving not selling
I had my lunch, parathas with chicken curry, and sat on my couch, turned on my air conditioner, and started replying to the support mails, which is part of my job as a marketer.
Being a great fan of computerization, I asked Cortana:
“Hey Cortana, please turn on the WiFi.”
He responds:
“Okay, Boss. Your Wife is turned on now.”
I was excited and stunned.
Anyway, the WiFi is turned on, and the internet is faster than Usain Bolt… for everyone except me. The internet went down right as I sat down, while it was working okay for my brother watching Netflix.
I received an email which went:
“Hey man, help me with these questions:
1. Which programming language to start with?
2. How do I learn to code?
3. Where to find good tutorials?
4. Which one is better? App/Website/Videos?
5. How to keep up my motivation?
6. How often to learn? When to practice?
7. I don’t have time. What should I do?
8. I get distracted often. What can I do?
9. Is it necessary to have a mentor?
10. Which specification of device do I need to start programming?”
