One Customer Interaction Changed My Entire Perspective on Marketing

It’s about serving not selling

Photo from Freepik

I had my lunch, parathas with chicken curry, and sat on my couch, turned on my air conditioner, and started replying to the support mails, which is part of my job as a marketer.

Being a great fan of computerization, I asked Cortana:
“Hey Cortana, please turn on the WiFi.”