Humor and Analogies Are the Future of Blogging, From 2021
Sure, blogging is dead.
Sounds so good right away, right?
Go, watch Netflix.
Dammit, wait. You always wanted to go for YouTube and now you can finally do it. Because that’s easier and there’s more money there, and now you don’t have to choose between options, right?
The reason you still aspired to be a writer even though there’s a huge opportunity open for you in YouTube is either because you are shy on camera or because you can write well.
There’s still hope. Read on.
Blogging Is Noisy
Blogging is noisy. That’s okay. Why? If there’s noise, that means it’s alive. There are writers. There are readers. There’s competition.
The noise is fine. But there’s a lot of echoes nowadays. There are copycats. There are imitators. There’s duplication.
Humor is unique. Analogies are unique. You can’t copy them and even if you try to, it’ll be obvious that you’re stealing it.
Humor and analogies are your girlfriend’s emotion of every second — they are always unique.
Blogging Will Never Be Dead
Blogging will never be dead just because of two simple facts:
- We always want to learn and get better, to appear smarter. And blogs are the right source because it’s in written form and it’s often in-depth. We trust it more for that reason.
- The weather keeps changing according to what the trees need. There’s not always one right answer. The answer keeps changing according to need, so we always come to read.
Humor and analogies are the new in-depth. Let me call my photographer and you keep reading. I’ll explain why in a bit.
Also, print this out:
Humor is the new in-depth.
AI Is Already Kicking the Door
An Artificial Intelligence system called GPT-3 is already out in June 2020. This AI model was trained by reading trillions of words and sentences online to either be the friend or an enemy of any kind of writers — author, marketers, bloggers, etc. This model is focused on Natural Language Programming. The result is that anything created by this AI feels humane — blogs, articles, sales copy, resume, love letters— everything.
This means the competition increases. Creating valuable content in short periods (this beta version AI currently takes three seconds to write a whole list of contents for an article.) will become easy. Hence, information becomes freer.
This AI is said to be at least ten times more powerful by 2021.
This means, being vulnerable or having personal experiences is cool. But that’s no longer enough to convince your readers to read and apply. You need humor and fun and excitement. Because AI, right at the moment, can’t replicate that.
Apart from that, covid made it a necessity for making 2021 the year for AI to shine — every industry will have AI soon. This means, your personal experiences might even be harmed: AI will do your work and you won’t even have much to share or at least be unique, through “experiences.”
Humor shows your personality. That’s your experience.
AI, I know your weakness — you fear humor.
Readers Read to Imagine
Do you know what’s the power of five words together? It can make you imagine: “I’m an insecure writer.”
You might have already imagined someone with his pen and paper or his laptop, or a sharp knife and rock with his thin, black legs on the wall, fat head on the floor, looking at the painting in dim light, tensed.
That someone could be me, even though you never saw me, or my body, just my avatar as the profile. Perhaps, you could only imagine your friend Joe, who is, certainly, an insecure writer, to you.
That’s association. That’s relatability. That’s even more powerful. We love to read because we love to associate. Videos steal away from us. It kills our imagination. It throws their imagination on us. What we can associate, we can apply easily.
We read to imagine. We read to visit another world. We read to anticipate what comes next. We read to have a good time. We read to expand our worldview. We read to discover.
Humor and analogies help with creating that image. It helps us imagine. I’ll tell you how, soon.
Humor and analogies can even give you your dream princess.
Our Attention Spans Are Decreasing
Sure, we need knowledge and it’s fun to spend more time to gain more knowledge. But we’ll soon love to have more knowledge in a shorter time.
A recent study highlights that our attention spans are quickly decreasing due to the abundance of information presented to us and currently our attention span is just eight seconds (it’ll even decrease more when we’re flooded with valuable contents by the AI every three seconds).
Yeah, it’s still a lot of time: you could easily copy three marks answer from your friend’s girlfriend, while your best friend scratches his nose 115 times, but you still would love to copy thirty marks answer in that same time.
There are even subtle signs visible like the Medium’s latest update, in October — they now even favour short contents and they too are eligible for curation. Meaning, 30 words or a one min read is officially called blogs now.
Humor is fun and appealing. Analogies are engaging. They make us visualize. We’re attracted towards that. They are memorable. We don’t want them to end. We want to keep laughing and keep enjoying. This is why there are so many possibilities in YouTube and you were running to go there just when you heard blogging is dead.
Humor and analogies are the father of attention span.
We, Will, Become Experts Ourselves
What’s fascinating about humor and analogy is, it’s easy to understand.
It’s self-understandable. It’s self-analyzeable. It’s easily comprehensible.
The confirmation bias will become God, soon. The confirmation bias is a bias where you tend to favour information that confirms your previously held beliefs. It is based on finding that people tend to listen more often to information that confirms the beliefs they already have.
This means we love to read and gain knowledge and take away something that we can associate with our preexisting beliefs. Cool.
This also means: we can’t change minds with just structure or pattern or good writing or being vulnerable and showcasing our whole heart. We need writing that connects with our preexisting beliefs and gets us to interpret our conclusion, for our problem. Humor and analogies have that power. It gives us that power. It can even make you read something sour.
Humor is subjective. Analogies are subjective. But both are universal too. What I mean is: humor and analogies can be appealing to everyone in this world and still it can be subjective for each individual. By subjective I mean how you use what you understand by that humor. And that’s the goal for every blogger or content creator: to show you how to solve a problem.
Humor makes things funnier. Analogies make it simpler. You don’t need to say us everything. You just need to say us what. If we can know what, we can figure out the why and how easily, naturally. The what is the definition or meaning of something, and what we understand, we can interpret it according to our need, because we know ourselves better.
Let’s have an example.
Take these points away from this post:
- Humor and analogies are unique.
- Humor and analogies are the new in-depth.
- Humor and analogies help with creating images.
- Humor is fun and appealing. Analogies are engaging.
Writing this according to an analogy:
Humor and analogies are the VR of the future, in 2021.
You can easily conclude a few things with that:
- It gives you a unique experience.
- It turns every imagination of yours into reality.
- It gets you imagining almost everything.
- It’s very enjoyable and satisfying.
- It is very fun and engaging.
The it could be humor and analogy as well as VR. You can also easily identify why humor is associated with VR here: because we are talking about something future, 2021 or because VR is a different kind of feeling. The word VR or virtual reality is enough to form that association, hence an easy conclusion.
Writing this humorously:
- Humor and analogies are your girlfriend’s emotion of every second — they are always unique.
- Humor is your girlfriend’s search for that screenshot of your posts — it’s in-depth.
- AI, I know your weakness — you fear humor.
- Humor and analogies can even give you your dream princess — this helps us imagine.
- Humor and analogies are the father of attention span — they are always short and enjoyable.
Got it, now?
Awesome, stick this on your toilet wall in front of your seat:
“Humor and analogy are the VR. It’s the future. It’s a different kind of feeling.”
What Does This Mean for You as a Blogger?
The Good Sides:
- You can be creative again and you’ll get paid for that. That’s very satisfying.
- You’ll never be in writer’s block ever again. You’ll have tonnes of ideas just needs to be polished and sent out.
- You can write short and still impact more and hit big. Most probably, shortly in the future, blogs will just be the title. This could be the reason David Ogilvy stressed too much on headlines: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
- You’ll enjoy what you do without fear of competition.
- Readers will love you even more. They’ll know you through your humor and analogies and get educated through that. That’s all we need: to get educated while be entertained.
The Bad Side:
In writing, you cannot add humor to every sentence but in YouTube, you can simply put a funny background wallpaper behind you or play a funky kind of music in the background that will play throughout the video and everyone will enjoy that.
How would a 12-years-old child feel when a dead lizard is in front of him and not moving? Blogging is just like that for the kid. He doesn’t understand humor and technicalities and the emotion of words but as things are moving on YouTube, the kid enjoys it. That means blogging, or humor and analogy is age-restricted. Not everyone will enjoy it.
Sure, I Agree, So How Do I Get Started Now?
Start being a magician. Lie like them. Revolve your magic stick, which is eyes to look around and think abstract, have an assertion. Creativity starts from there, as Seth Godin wholeheartedly believes.
Have an assertion. Think from all the sides of that assertion. Lie.
“Situations that seem inexplicable from one lens might be simple to understand or even obvious through the other. Moreover, it gives you different perspectives and interesting analogies.”
“Looking at things through different lenses can help you take your mind away from trivialities and details for a moment and look at the larger picture. You might even find the whole map laid out in front of you in one of the analogies.”
“…by paying close attention to the repeating patterns in these analogies, you can discover deeper and more fundamental ideas at work.”
Is everything clear now? Perfect.
Try stealing the hair to stop writer’s block. Make Angelina Jolie’s leg a legacy. Pull off your bathrobe and make it your job. How about making an entrepreneur a bunless burger? And turning your honey trip into an idea generator?
Humor and analogy require creativity and it starts from being crazy, to have a crazy assertion and see how far and extreme you can go with it.
Carve This on Your Back Tomorrow
“How lucky my children will be! They’ll propose using humor and analogy. It’s the future.”
Let us start preparing. We still have some time before AI. Let’s start today.