Marketing Runs Entirely on Feelings

“Great feelings are the only thing that keeps people coming back”

Photo by Aziz Acharki on Unsplash

Recently, a developer on my team told me something that changed my perspective on marketing forever:

“Great feelings come from great emotions. And great emotions arise from great designs. Now, great design comes from great UI and great content. And, ultimately, the great feeling is the only reason why people keep coming back.”

Great companies give us great feelings. That’s the only reason we are so connected to them. It’s why we don’t want to move to Windows after using Macintosh, why we love McDonald’s even if we know it’s bad for us.

I did some more research about this. This is what I found out.

1. It’s About Feeling, Not Selling

In order to give your customers the greatest feeling, you need to work according to your mission.

In our case, we understood that we can’t go longer by simply trying to sell. Rather we are on a mission to provide the best experience and the greatest feeling of satisfaction possible.

According to us, learning should be fun and interactive.

So, we made our app UI in a way that makes people excited to learn, which makes people…