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“Shave Your Beard, Man” Backfired. Just 3 Letters Misspelled.
Marketing can go wrong. True loyalty can save you.
I just finished my online classes, had a shower, didn’t have lunch yet (not even breakfast today), went for prayer.
I check Discord, our team communication server after prayer. The designer shares a poster. He needs a caption.
I thought for some time and shared a caption in the doc, followed by our brand hashtag:
Shave Your Beard, Man.
This was intentional.
I went to sleep.
The designer posts it on all social media at 3 p.m.
Two people in the team message me regarding this when I woke up at 5.27 p.m. One asks “What’s the reason behind the caption, bro?” with a screenshot of the post. Another one ensured the post is deleted and reposted with another caption. He asked me the reason behind it too.
People aren’t taking the old caption well.
This was after a recent incident with another big brand just two weeks ago.
Big showrooms hire excess salesman during Ramadan, a whole month when Muslim’s fast. Ramadan is near, coming in around 15 days.
