The Confidential Inspiration Equation for You So You Go Pro

This is how I do it. This is exactly what it is. This is exactly how you get to the top.

Image from @felix.renaud (Instagram)

Body, trust me.

That’s buddy. I just asserted something: Body rhymes with Buddy.

Assume: What if there’s a better way to tell buddy? There is.

Association: Buddy = Someone’s body.

The result? Inspiration in the form of humour.

Here’s the inspiration equation I follow for any creative work which I know from now you will too:

Make an Assertion. Then Give an Assumption. Then Do the Association.

I didn’t figure this out of thin air or any other online blogs, however. I asserted something first (I forgot what and when), then assumed there will be some inspiration equation, then made the connection — unintentionally.

Seth Godin had some hand in this probably.

Inspiration is scarce?

Trust me, I’m not trustworthy.

Inspiration is making a connection. If something doesn’t connect, the first step is asserting. Asserting simply means stating something doesn’t matter whether it’s true or whether it could be true.

Assuming means hoping what you asserted will be true.

Associating means figuring out ways what you assumed to be true is true.

Inspiration simply means not being bored.

What this Assert-Assume-Associate equation does is it gives you something to work on. You assert something means this will be true. You then just find how and why. It’s our need for closure. If something is true, we want to know why and how it’s true.

This equation changes everything. It changes every pain to the fun.

We always want to get to the end to know what’s on the other side. That’s the core of this equation.

If you assert something and assume it’s true, you feel aha only when you finally associate (connect) it with something — your life, someone’s story, people’s death.

Here’s how the equation works:

Assertion means something that you think works.

Assume comes seconds because it doesn’t let you think when it comes first. You have to first develop the gap of closure so there will be a need to close it.

Why association in the equation? If you can’t associate (connect) a concept with something, you don’t know much about that thing. When you don’t know much, you don’t understand that thing. Not understanding means the inability to explain it to someone. Inspiration is explaining what you know to someone else.

The good news about asserting something is, it doesn’t need to be true. The fun part? It becomes true somehow.

Here’s how you do it.

Find something conventional and turn it completely upside-down.


  1. You become an exception when you aren’t the exception because you are an exception. [Source]
  2. Don’t be the first mover. Be the first fast mover.
  3. What’s Hard for You but Easy for Others Is What You Are Made for
  4. Life Starts Working For You When You Stop Working For It
  5. Stats Doesn’t Mean Shit. That’s How You Write Hits.
  6. Your Life Is Designed to Surprise You So You Can Too
  7. Fail, Then Try. Not Try and Fail.
  8. Leonardo DiCaprio’s Unfascinating Approach to Films Make Him Fascinating in Life [Source]
  9. The Good News Is: You Don’t Deserve Success [Source]
  10. You Grow Enormously When You *Don’t* Finish a Task Wholly [Source]
  11. You Are Always Incomplete Without Others [Source]
  12. You decide better based on why something didn’t work. (Not: based on why something worked)
  13. You Are What You Aren’t. Or You Are What You Don’t Do.

Or try something like this:

  1. Small things make big things. (Something makes something else that’s opposite)
  2. The shelf life of an idea multifold when it enters a new life. (Words rhyming between two pauses) [Source]
  3. You don’t stop when you win. You win when you stop. (Called Antimetabole: oppositely repeating something)
  4. Everyone tries to add value could be: Everyone sells impact in the form of something. (Giving a concrete and clear definition to something: adding value < selling impact in the form of something)
  5. Reward yourself with a distraction. Not: Reward yourself with pleasure. (Showcase something differently but with the same meaning, eg. social media is both pleasure and a distraction) [Source]
  6. Money is simply a feeling you run after. Money buys better feelings so we think money is the feeling. (Connect something with another thing to prove why we do something) [Source]
  7. Admit without admitting. (Do something without doing something. Meaning, don’t highlight what you’re doing. Bad eg.: “I’m apologizing: Sorry baby.” Just-do-it eg.: “Sorry baby, I’m sorry.”
  8. Happily fail, sadly succeed. And you win. (Juxtaposical: placing different things together and making sense of it)
  9. How to Hypnotize Your Boss and Choose Your Own C-suite Position (How two different and absurd things can connect with and in middle)
  10. Past Is Fun. Present Is Dull. Future Is Blur. Why? (Triple Three: Something is something. Something is something. Something is something.) [Source]
  11. The Problem Isn’t You. The Problem Is You. (Something isn’t the problem. Something is the problem.) [Source]
  12. Whatever Happens to You, It Connects at the Backend. Frontend Is Internet Explorer. (Metaphorical: connecting one thing with another to prove a point) [Source]
  13. Ego Is *not* the Enemy (A best-selling author can be wrong) [Source]

These are some of the titles and sentences from my published and drafted Medium stories. Nothing of them is pun or humorous though. When you read them, you get the point.

Something unconventional but true makes up for the best headline I figured. (#protipforwriters)

Something counterintuitive is where the most solution lies. The problem is getting to that stage. Even if you can’t find something counterintuitive plus true, you find phrases and sentences that only you can write or tell, which makes you exceptional.

This works because it makes you think better. You think from another perspective that was untouched, undetectable, or unnecessary all the other times.

This is what it is.

This is why top-in-the-field, experts, and gurus ask you to read more, to consume more, to get in more information.

So you can assert something doesn’t matter whether it’s true. Then you assume it’s true. Then associate it with some experience you had or know someone having it to form a conclusion.

Inspiration is discovery doesn’t matter where it comes from. The best way is to bring it from yourself, from within you so you can repeat it and don’t need to wait for inspiration to strike and feel suck when it doesn’t. When you assert something you assume to be true but might not be true, you will discover something. Discovery = Inspiration. Inspiration = Finding something that excites you to share it.

Assertion × Assumption × Association = Conclusion (Inspiration)

You don’t need to wait for inspiration to work. You can let inspiration work for you.

My story might not matter but it'll gently touch your interior and remind you how smarter you are. Google forced to include numbers:

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